155: Innovation, Entrepreneurship, and Integrity with Cory Fehr
Integrity Insitu, a company founded by Corey Fehr to modernize the way the energy industry measures geomechanical rock properties. Traditional methods for assessing rock strength are often prohibitively expensive and slow, requiring physical core samples to be shipped to distant labs for testing. In contrast, this new technology uses downhole pressure meters and shear heads to gather real-time physical data directly within the borehole. This precision allows engineers to better understand insitu stress patterns, which is critical for optimizing hydraulic fracturing and preventing catastrophic caprock failures. By replacing indirect calculations with direct measurements, operators can increase production efficiency and improve the structural safety of complex drilling projects. The interview also highlights the entrepreneurial persistence required to introduce such disruptive innovation into a risk-averse industry.