165: Upstream+ with Founder Austin Williams
In this episode of the People Behind Energy (PBE) Podcast, host Troy Tittlemier sits down with Austin Williams, Founder of Upstream+, to unpack the hidden complexities of oil and gas accounting. Austin shares his unique journey from studying organic chemistry to building a revolutionary platform that bridges raw field data and actionable financial insights.
They discuss the industry's struggle with fragmented reporting, why traditional accounting processes are too slow for modern operators, and how Upstream+ serves as an "economic decisions intelligence layer" to stop profit leaks in real time. Austin also shares his compelling perspective on the right—and wrong—ways to leverage AI as a thought partner in highly technical industries.